Cairo - June 2021

AXA Egypt has announced a long-term partnership with B.TECH the Number 1 Omni channel retailer for consumer electronics & home appliances in Egypt to provide its customers with damage insurance, as part of its ongoing efforts to expand its services in Egypt. The company seeks the implementation of this partnership throughout different phases.

The first phase focuses on providing insurance coverage for televisions purchased from B.TECH. Insurance will apply to all purchase methods, both online and in-stores where there number has reached more than 100 branches located in 25 governorates and 30 cities. The customer must provide the original purchase invoice to replace the device surely after calculating the policy deductible if applicable. Customers must report the damaged device to AXA within 48 hours from the accident date by either calling the designated hotline or sending an e-mail.

This long-term partnership comes within the framework of AXA's continuous efforts and keenness to expand the scope of its business and services in the Egyptian market, as the company seeks to help its customers obtain insurance coverage related to all aspects of their lives, from health care to various household appliances. As well, B.TECH seeks to confirm its commitment to its customers and provide them with the best-unprecedented services and solutions, in correlation with their ambitious expansion strategy.

Mr. Ahmed Nassef, Managing Director of AXA General Egypt, expressed his pride and happiness with the agreement and said: “We are pleased to announce this one-of-a-kind partnership with B.TECH, the largest retailer and distributor of home appliances and consumer electronics in Egypt. The company enjoys an outstanding reputation, and we hope to further contribute to strengthen the relation with its customers who have come to expect exceptional service. Our goal is to extend our innovation strategy in insurance in Egypt and offer new value propositions for Egyptians, protecting their assets however possible. This now includes home appliances, where the policy will first apply to all TVs sold by B.TECH, to then include a wider range of electric and electronic devices. ”

“Since our launch, our goal has been to build trust with our customers, ensure their satisfaction with our services and products. This has allowed us to expand our presence and reach, creating a loyal clientele base that turns to us first for all their home appliance needs through our different payment methods. Partnering with AXA is a pivotal step to further protect our customers’ investments and, more importantly, offer them the peace of mind of knowing that they have the safety net of such an important insurance provider at their disposal,” said Dr. Mahmoud Khattab, CEO & Managing Director of B.TECH.

Established in 1997, B.TECH is the Number 1 Omni channel retailer for consumer electronics & home appliances and now has a network of over 100 branches across 25 governorates.